Healthcare providers face strict advertising regulations, patient trust concerns, and competition from both NHS and national private providers. We build authority through educational content that demonstrates expertise while remaining compliant.
Healthcare marketing is uniquely challenging. Strict regulations limit what you can claim. Patients are rightly cautious about who they trust with their health. And comparison sites take substantial fees for leads.
Meanwhile, patients are doing more research online than ever before. They're searching for symptoms, treatments, and providers—and making decisions based on what they find before ever picking up the phone.
We help healthcare providers build the digital presence that their clinical expertise deserves—one that educates patients, builds trust, and generates direct bookings.
We focus on patient education, trust building, and compliant campaigns that position your practice as the trusted choice.
Condition, treatment, and procedure content that demonstrates expertise while remaining compliant with medical advertising standards.
Dominate 'private GP [city]', 'physiotherapy near me' and specialist searches in your service area.
Credentials, professional affiliations, testimonials, and practitioner profiles that build patient confidence.
Healthcare-verified advertising campaigns with proper certifications and compliant messaging.
Procedure explanations, practitioner introductions, and facility tours that humanize your practice.
Medical practitioner, facility, and treatment schema for enhanced search visibility and rich results.
77% of patients use search engines before booking a healthcare appointment. For private clinics and practitioners, your digital presence is often the first—and most important—impression a prospective patient has of your practice.
The challenge is that healthcare sits in Google's 'Your Money or Your Life' (YMYL) category, meaning content quality standards are significantly higher. Generic marketing tactics don't work here—you need medically accurate, regulation-compliant content that demonstrates genuine clinical expertise.
A private GP practice in Dubai with three locations
We built condition-specific landing pages for 40+ treatments, optimised each location's Google Business Profile, and created practitioner profile pages with credentials and specialisms. All content was reviewed by the clinical team for accuracy.
67% increase in online appointment bookings within 5 months, with 80% of new patients citing Google as their discovery channel
A physiotherapy clinic chain expanding into new regions
Created a content hub covering injury types, treatment approaches, and recovery guides. Each article linked to the nearest clinic and specific practitioner expertise. Ran hyper-local Meta Ads targeting active adults within 15-minute drive time.
Each new clinic reached profitability 3 months faster than previous openings thanks to pre-launch digital visibility
A cosmetic dentistry practice competing against comparison sites
Built detailed treatment pages with before/after galleries, transparent pricing, and video testimonials. Implemented Review schema and developed a patient review generation system to build social proof.
Reduced aggregator lead costs by 40% while increasing direct enquiry quality—patients arrived better informed and more committed
Practical strategies and frameworks for healthcare businesses.
Our healthcare clients consistently see measurable improvements in patient bookings and acquisition costs.
Yes. We're experienced with ASA guidelines, Google's healthcare advertiser policies, and medical advertising standards. All content and campaigns are reviewed for compliance before publication, and we work with your clinical team to ensure accuracy.
We focus on educational content that demonstrates expertise, professional credentials and affiliations, patient testimonials (where compliant), and transparent information about treatments and practitioners. This builds confidence before patients ever contact you.
Absolutely. Comparison and aggregator sites charge high fees and commoditize your services. We build direct patient acquisition channels through SEO and targeted advertising that reduce your dependence on these intermediaries.
Book a free strategy call to discuss how we can help you attract more patients while maintaining full regulatory compliance.