B2B manufacturers struggle with long sales cycles and reaching the right decision-makers. We build digital strategies that put your capabilities in front of procurement managers and engineers actively searching for suppliers.
Most manufacturers rely on trade shows, cold calling, and word-of-mouth. These methods are expensive, time-consuming, and increasingly ineffective as B2B buyers do more research online before ever speaking to sales.
Meanwhile, your competitors are investing in digital visibility. If you're not showing up when procurement managers search for "precision CNC machining UK" or "ISO 9001 certified fabrication", you're losing opportunities to companies with inferior capabilities but better SEO.
We help manufacturers build the digital presence their technical expertise deserves.
We combine technical SEO expertise with B2B marketing strategy to build visibility, generate qualified leads, and shorten your sales cycle.
Ensure product specifications, capability pages, and technical documentation are properly indexed and ranking for commercial keywords.
Build topical authority around manufacturing processes, materials, certifications (ISO 9001, AS9100), and industry applications.
Target procurement managers, engineering directors, and supply chain executives by job title, company size, and industry.
Showcase complex projects and problem-solving capabilities to demonstrate expertise to potential enterprise clients.
Capture urgent RFQ-stage searches with landing pages optimized for quick quote requests and specification submissions.
AI-powered lead scoring to prioritize high-value opportunities and automate initial qualification conversations.
Over 70% of B2B buyers complete most of their research online before contacting a supplier. For manufacturers, this means procurement managers are already comparing your capabilities against competitors before your sales team even knows they exist.
The companies winning new contracts are the ones showing up when buyers search for specific capabilities—'5-axis CNC machining UK', 'AS9100 certified fabrication', or 'precision sheet metal prototyping'. If your website reads like a brochure from 2015, you're invisible to these buyers.
A precision engineering firm specialising in aerospace components
Created capability-specific landing pages for each manufacturing process (CNC machining, wire EDM, surface grinding) with technical specifications, tolerances, and material certifications. Built a content cluster around aerospace supply chain requirements including AS9100 compliance guides.
42% increase in qualified RFQ submissions within 6 months, with average contract value 35% higher than trade show leads
A sheet metal fabrication company losing bids to cheaper competitors
Developed case study content showcasing complex projects with engineering drawings, process documentation, and quality control workflows. Created comparison content explaining the true cost of choosing cheaper suppliers (rework, delays, quality failures).
Won 3 enterprise contracts worth £1.2M by demonstrating capability depth that competitors couldn't match online
An industrial equipment manufacturer targeting procurement teams
Built LinkedIn Ads targeting engineering directors and procurement managers at target companies by SIC code. Created downloadable specification sheets as lead magnets, feeding into a CRM-integrated nurture sequence.
Generated 180+ qualified leads in 4 months at £45 per lead—compared to £380 per lead at industry trade shows
Practical strategies and frameworks for manufacturing & engineering businesses.
The definitive guide to ranking your SaaS product pages and driving qualified demo requests through organic search.
How manufacturing companies can dominate organic search for technical B2B keywords and generate qualified leads.
Content marketing strategies for manufacturing companies targeting technical decision-makers and engineering teams.
Our manufacturing clients consistently see measurable improvements in lead quality, pipeline value, and cost-per-acquisition.
We use a combination of technical SEO targeting high-intent commercial keywords, LinkedIn Ads reaching procurement managers and engineers, and content marketing that establishes your technical authority. This approach generates qualified RFQ submissions rather than generic enquiries.
Manufacturing clients typically see a 30-50% increase in qualified RFQ submissions within 6 months, improved visibility for long-tail technical search terms, and reduced cost-per-lead compared to trade shows and cold outreach.
Yes. We work closely with your technical team to understand your capabilities, certifications, and processes. This ensures our content and campaigns accurately represent your expertise and target the right decision-makers.
Book a free strategy call to discuss how we can help you reach more procurement managers and generate qualified RFQs.