SEO Analytics & Reporting
Know exactly what's working. We set up proper tracking and deliver reports that show the real business impact of your SEO investment.
Most businesses have broken analytics and reports full of vanity metrics that don't connect to revenue. We fix your tracking, build custom dashboards, and deliver reports that answer the questions that actually matter: What's working? What's the ROI? What should we do next?
Why SEO Analytics Matter
SEO without proper analytics is like driving blind. You might be making progress, but you have no way to prove it, identify what's working, or make informed decisions about where to focus next.
Proper SEO analytics connect your organic traffic to business outcomes. Instead of celebrating pageviews and rankings, you can see which keywords and pages generate leads, sales, and revenue. This transforms SEO from a cost centre into a measurable growth channel.
Unfortunately, most businesses have broken tracking. Events don't fire correctly, conversions aren't set up, attribution is wrong, and reports are full of metrics that sound impressive but mean nothing. We fix these problems so you can finally trust your data.
Our Analytics Services
The complete data infrastructure you need to make confident decisions about your SEO strategy.
Google Analytics 4 Setup
Properly configured GA4 with the events and conversions that matter for your business. We ensure accurate data collection from day one so you can trust your numbers.
Conversion Tracking
Track form submissions, phone calls, downloads, purchases, and every action that drives revenue. Know exactly which pages and keywords generate business.
Attribution Modelling
Understand the true value of organic search in your customer journey. Multi-touch attribution shows how SEO contributes to conversions alongside other channels.
Real-Time Dashboards
Live dashboards showing the metrics that matter, updated automatically. No more waiting for monthly reports — see performance whenever you need it.
Competitor Monitoring
Track competitor rankings, visibility, and strategies over time. Know when competitors make moves and identify opportunities they're missing.
Monthly Performance Reports
Clear, jargon-free reports focused on business outcomes, not vanity metrics. We explain what happened, why it matters, and what we're doing next.
Our Analytics Process
From audit to actionable insights — how we build your data foundation.
Analytics Audit
We review your current tracking setup to identify gaps, errors, and opportunities. Many businesses have broken or incomplete tracking without realising it.
Measurement Plan
We define what to track based on your business goals. Every metric is mapped to business outcomes — no tracking for tracking's sake.
Implementation
We set up or fix GA4, conversion tracking, and any additional tools. Everything is documented and tested before going live.
Reporting & Insights
Custom dashboards and monthly reports that answer your real questions. We don't just report data — we explain what it means and what to do about it.
What We Track
The metrics that actually matter for your business — not vanity numbers that look good but mean nothing.
- Organic traffic & sessions
- Keyword rankings & visibility
- Conversion rates by channel
- Revenue attribution to SEO
- Core Web Vitals performance
- Backlink profile growth
- Click-through rates from search
- User engagement metrics
What's in Our Reports
Executive Summary
High-level overview of performance vs. goals in plain English
Traffic Analysis
Organic traffic trends, top landing pages, and new vs. returning visitors
Ranking Performance
Keyword movements, visibility score, and SERP feature wins
Conversion Insights
Which pages and keywords drive real business outcomes
Technical Health
Core Web Vitals, crawl stats, and indexation status
Strategic Recommendations
Prioritised actions for the next period based on data
Reports You'll Actually Read
We hate jargon-filled reports as much as you do. Our reports are designed for busy decision-makers who need insights, not data dumps.
Plain English
No jargon, no acronym soup. We explain what happened and why it matters in language anyone can understand.
Business Focused
Every metric connects to business outcomes. We show ROI, not just rankings and traffic numbers.
Actionable
Every report ends with prioritised recommendations. You'll always know exactly what to do next.
Analytics & Reporting FAQs
Got questions? We've got answers.
Explore Our Other Services
Maximize your digital growth with our full suite of marketing solutions.
Ready for Real Reporting?
Let's set up tracking that shows the true value of your SEO investment — data you can trust and act on.