Manufacturing Marketing

Product Catalogue SEO for Industrial Websites

By Harrison Hill· Founder & Chief Strategist
10 min read

Manufacturing catalogues can contain thousands of products. Without proper technical SEO, most pages never get indexed—and those that do compete against each other for the same keywords.

At iNDEXHILL, we specialise in technical SEO for complex industrial websites. See how we helped MegaTan Online get 3,200+ product pages ranking through systematic catalogue optimisation.

Catalogue Indexation Challenges

Large catalogues create specific problems:

  • Thin content — Product pages with minimal unique text
  • Duplicate content — Similar products with near-identical descriptions
  • Crawl budget — Search engines can't crawl everything
  • Internal linking — Deep products unreachable from homepage

Technical Solutions

  • Faceted navigation — Control parameter handling with robots.txt/canonicals
  • Product schema — Structured data for each product
  • XML sitemaps — Category-specific sitemaps for large catalogues
  • Internal linking — Category hubs linking to products

Content Strategy for Catalogues

  • Category pages — Unique, keyword-targeted content
  • Product descriptions — Unique specifications, not manufacturer copy
  • Comparison pages — Cross-product comparisons for consideration queries
  • Application pages — Products grouped by use case

How we do this at iNDEXHILL

Our Technical SEO services are built around this exact framework, designed for businesses that need predictable growth.

See how we applied this approach in our client case studies.

Frequently Asked Questions

There's no hard limit, but crawl budget is finite. Prioritise high-value products with unique content. Use sitemaps to guide Google to important pages and noindex low-value variants.

Ideally, yes. At minimum, ensure category pages and top-selling products have unique, optimised content. For large catalogues, prioritise by commercial value and search volume.

Want help implementing this?

If you're looking to scale organic growth, we offer a free SEO audit to identify quick wins and growth opportunities.

Request a free SEO audit

Continue Reading