MegaTan Online
Dominating the UK tanning market
The Results
Google Search Console performance data
1The Challenge
MegaTan Online had built the UK's largest collection of sunbed creams and self-tanning products, but their organic visibility didn't match their inventory scale. Competing against major beauty retailers for competitive keywords, their extensive product catalog was poorly indexed, product pages lacked optimization, and their private label 'Slay All Day' range was invisible to search. Seasonal traffic spikes made revenue unpredictable.
2Our Approach
- Complete product catalog indexation audit
- Category and product page optimization
- Private label brand building strategy
- Seasonal content calendar development
- Conversion rate optimization for high-traffic pages
3The Solution
We implemented a comprehensive ecommerce SEO strategy tailored to their massive product catalog. Starting with technical fixes to ensure all products were properly indexed, we then optimized category pages to capture commercial intent keywords. For their private label range, we built dedicated content highlighting unique selling points. Our strategy included seasonal content planning to capture year-round demand and build consistent organic traffic.
6-Month Year-on-Year Comparison
Side-by-side performance comparison showing growth after our work
"We had the products but couldn't get found. iNDEXHILL transformed our online visibility—now customers find us before our competitors. Our Slay All Day range went from unknown to bestseller through organic search alone."
MegaTan Team
MegaTan Online
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