The Chiropractors

1The Challenge

The Chiropractors had served Solihull and Sutton Coldfield for over 25 years, but their dated website wasn't converting the trust they'd built in the community. The site lacked online booking capabilities, forcing patients to call during business hours. Their local SEO presence was weak despite strong word-of-mouth reputation, and their blog content—while informative—lacked E-E-A-T signals and proper structure. Core Web Vitals scores were poor, hurting both user experience and search rankings.

2Our Approach

• Complete website redesign with conversion-focused UX
• Online booking system integration saving £30 per new patient
• Local SEO optimization for Solihull and Sutton Coldfield clinics
• Blog E-E-A-T enhancement with author credentials and schema
• Single post template redesign for better engagement
• Core Web Vitals and site performance optimization

3The Solution

We delivered a complete website redesign focused on conversion and local search visibility. The new design puts 'Find Your Relief' front and centre with prominent online booking, reducing friction for new patient acquisition. We implemented local SEO best practices across both clinic locations, optimized their Google Business Profiles, and restructured their blog with proper author credentials and E-E-A-T signals. Performance optimization brought the site into green Core Web Vitals territory.

6-Month Year-on-Year Comparison

Side-by-side performance comparison showing growth after our work

The Chiropractors Team

The Chiropractors, Solihull & Sutton Coldfield