By Royale

1The Challenge

By Royale creates stunning handmade mid-century modern clocks in the UK, but their niche craft was invisible to the international audience searching for retro-style home décor. Competing against mass-produced alternatives and established home décor retailers, their unique starburst clocks and custom laminate designs weren't ranking for the design-conscious customers who'd appreciate them. Product pages lacked entity clarity, and Google couldn't understand the semantic relationships between their clock styles, materials, and the mid-century modern design movement.

2Our Approach

• Entity optimization establishing By Royale as the authority on mid-century clocks
• Semantic SEO structuring content around design entities and relationships
• On-page optimization for every product and category page
• Content creation building topical authority in mid-century modern design
• Schema markup and structured data for product entities

3The Solution

We implemented a comprehensive semantic SEO strategy focused on entity optimization and topical authority. Rather than chasing keywords, we structured their content around clear entities—mid-century modern design, starburst clocks, retro home décor—and built semantic relationships that helped Google understand By Royale as THE authority on handcrafted vintage-style timepieces. Every product page was optimized with proper entity markup, and we created supporting content that reinforced their expertise in mid-century craftsmanship.

6-Month Year-on-Year Comparison

Side-by-side performance comparison showing growth after our work

Dave Breese

Founder, By Royale