Car buyers research extensively before purchasing. We capture them at every stage—from initial research through test drive booking and post-sale service retention.
Car buyers do extensive online research before visiting a dealership. If you're not visible during this research phase, competitors capture the lead before you even get a chance.
We help automotive businesses capture buyers earlier in their journey and nurture them through to purchase and ongoing service relationships.
We focus on full-funnel visibility, from early research through purchase and ongoing service retention.
Landing pages optimized for 'buy [brand] [city]' and model comparison searches.
Showcase vehicles, features, and driving experiences for visual impact.
Target by income, car enthusiast interests, and life events (new job, growing family).
Capture high-intent 'car dealership near me' and model-specific searches.
Lease/finance calculators and configurators that capture qualified leads.
Service reminder and loyalty campaigns for repeat business and referrals.
95% of car buyers research online before visiting a dealership, and the average buyer spends 14 hours researching their purchase. If your dealership isn't part of that research journey, you're waiting for walk-ins that increasingly never come.
A multi-franchise dealership group with 5 locations
Created model-specific landing pages with detailed specs, financing options, and local inventory feeds. Built a video content programme with walkarounds, comparison reviews, and service centre tours. Optimised each location for 'car dealer near me' searches.
28% increase in test drive bookings from organic search, with video content driving 3x higher engagement than static listings
A luxury pre-owned car dealer competing against AutoTrader
Built a premium brand experience with editorial-quality vehicle features, detailed provenance histories, and virtual viewing options. Created comparison content ('BMW X5 vs Mercedes GLE') targeting high-intent research queries.
Reduced AutoTrader dependency from 70% to 40% of enquiries while improving average profit per unit by £800
A service centre wanting to increase workshop bookings
Implemented a review generation system targeting post-service customers, created seasonal maintenance content, and ran hyper-local Meta Ads to vehicle owners within 10-mile radius with service reminders.
Workshop utilisation increased from 65% to 88% within 4 months, with online bookings growing 120%
Practical strategies and frameworks for automotive businesses.
A data-driven comparison of Meta Ads and Google Ads performance, costs, and use cases for effective budget allocation.
Practical strategies to lower your Meta Ads cost per acquisition while maintaining lead quality.
Local SEO strategies for car dealerships, independent garages, and automotive service centres to dominate local search.
Book a free strategy call to discuss how we can help you capture more test drives.