In PracticeWhat This Looks Like in Practice
88% of diners check online reviews before choosing a restaurant, and 'restaurants near me' searches have grown 150% in the past two years. For F&B businesses, your Google Business Profile is arguably more important than your front door.
Example 1
A casual dining group with 6 locations across Dubai
Optimised each location's Google Business Profile with weekly posts, professional food photography, and a systematic review generation programme. Created neighbourhood-specific content and ran geo-targeted Meta Ads during peak booking windows.
Average daily covers increased 22% across all locations, with Google Maps driving 40% of new walk-in customers
Example 2
An independent café brand launching delivery and subscription services
Built a direct ordering system to reduce Deliveroo/Talabat commission. Created Instagram-first content showcasing the brand story, sourcing ethics, and community events. Launched an email-based coffee subscription with referral incentives.
Direct delivery orders grew to 35% of total delivery volume within 4 months, saving £4K/month in platform commissions
Example 3
A premium catering company targeting corporate events
Created B2B-focused content with event case studies, menu customisation options, and sustainability credentials. Ran LinkedIn Ads targeting office managers and event coordinators at companies with 200+ employees.
Corporate bookings increased 65% year-on-year, with average order value 40% higher than consumer events