Hotels, restaurants, and tour operators compete against OTAs that dominate search results and charge high commissions. We help you reclaim direct bookings and build guest loyalty.
OTAs like Booking.com and Expedia dominate hotel search results and charge 15-25% commissions. For restaurants, delivery platforms take similar cuts. This eats directly into your margins.
Meanwhile, guests who book through OTAs become the platform's customers, not yours. You lose the ability to build relationships, drive repeat visits, and capture lifetime value.
We help hospitality businesses build direct booking channels that reduce OTA dependence and create lasting guest relationships.
We focus on direct booking optimization, local visibility, and guest retention to reduce OTA dependence and build lifetime value.
Optimize for brand searches and 'best hotel in [area]' queries to capture guests before they reach OTAs.
Dominate Google Maps and local search for restaurant, experience, and accommodation searches.
Instagram and TikTok content that showcases your property and experiences for visual discovery.
Authentic social proof through strategic influencer stays and collaborations.
Capture high-intent 'best hotel in [area]' and brand searches with direct booking campaigns.
Email marketing for repeat guest nurturing, upselling, and loyalty program promotion.
OTAs like Booking.com and Expedia charge 15-25% commission per booking. For a hotel with £2M annual revenue, shifting just 20% of OTA bookings to direct channels saves £60K-£100K per year—money that goes straight to your bottom line.
The key is building enough direct visibility that guests find you without the middleman. That means ranking for location-specific searches, building a compelling brand story, and making the direct booking experience better than any platform.
A boutique hotel group with 4 properties across the UAE
Created destination guide content for each location, optimised Google Business Profiles with regular posts and photo updates, and built a best-rate-guarantee direct booking flow. Ran Meta Ads retargeting website visitors with exclusive direct-booking perks.
Direct bookings increased from 22% to 41% of total revenue within 8 months, saving an estimated AED 450K in OTA commissions annually
A restaurant group launching a new fine-dining concept
Built a pre-launch content campaign featuring chef interviews, menu previews, and behind-the-scenes kitchen content. Optimised for 'best restaurants [area]' searches and created an Instagram-first visual strategy to drive reservation demand.
Fully booked for the first 6 weeks post-launch, with 70% of reservations coming through organic channels
A tour operator competing against GetYourGuide and Viator
Created deeply detailed experience pages with itineraries, local insider tips, and authentic traveller stories. Built SEO content around specific interest searches ('desert safari with falconry Dubai', 'private yacht charter Abu Dhabi').
Organic bookings grew 85% year-on-year, with average booking value 40% higher than platform bookings
Practical strategies and frameworks for hospitality & tourism businesses.
A data-driven comparison of organic and paid acquisition costs, with a framework for optimal budget allocation.
SEO strategies for hospitality businesses to reduce OTA dependence and build direct booking revenue.
The definitive framework for maximising local search visibility through strategic GBP management.
Our hospitality clients consistently see measurable improvements in direct bookings and guest lifetime value.
We build direct booking channels through brand SEO, Google Hotels optimization, and remarketing campaigns to past guests. By increasing direct bookings as a percentage of total revenue, you reduce OTA commission fees significantly.
Yes. We work across hospitality including hotels, restaurants, bars, tour operators, and experience providers. Each has different search behaviors and platforms, but the goal is the same: drive direct bookings and reduce intermediary costs.
Very important, especially Instagram and TikTok for visual discovery. However, social media works best as part of an integrated strategy—driving awareness that converts through your website and booking system.
Book a free strategy call to discuss how we can help you reduce OTA dependence and build lasting guest relationships.